News and Events

TrueBusiness introduces a cutting-edge “Private Wi-Fi as a Service” solution for the first time in Thailand, partnering with HPE Aruba to uplift enterprises’ Wi-Fi infrastructure in a simple, fast, and cost-effective way

Bangkok, 12 June 2024 – TrueBusiness, a leading integrated communications and digital solutions provider for enterprise and SME customers, partners with Infobip, the global cloud communications platform, to launch “True CPaaS” (True Communications Platform as a Service), the next-gen AI-enabled communications solution, enriching Thailand’s digital customer experience. The platform unifies omni-channel into one single platform, eliminating complexity in managing a variety of communication channels and customer journey engagement. The AI-empowered platform also enables enterprises to deliver personalized conversational experience to their customers, utilizing customer insight data, automated and always-on communication covering marketing, sales, and customer support. True CPaaS is applicable for businesses of all sizes in various industries, such as finance, insurance, retail, e-commerce, tourism, and healthcare. With an as-a-service model, the platform provides easy deployment immediately after subscription, allowing flexibility in supporting business needs and rapid business expansion while ensuring high data security.

TrueBusiness, in collaboration with Samsung, welcomed the Year of the Golden Dragon and celebrated Chinese New Year with a special event, “Mu Te Lu TrueBiz Partner Away Day,” held on 20 February 2024 at Boromracha Kanchanaphisek Temple (Wat Leng Nei Yi 2).

True Business together with Rayong Technical College and EEC Automation Park organized a workshop for manufacturing industry organizations and educational personnel in the technology sector on the topic "Industry 4.0 Transformation: 5G Technology & Artificial Intelligence (AI)". Focusing on the application of 5G technology and AI in the industrial 4.0 sector. The event was held at Rayong Technical College on December 19 2022.

On November 29, 2023, TrueBusiness was awarded the Gartner Eye on Innovation Awards 2023 for Communications Service Providers (CSPs) in the Asia Pacific (APAC) region. TrueBusiness won this award for the 5G Smart Station project, specifically for the Krung Thep Aphiwat Central Terminal Station. This station is the first smart station prototype in Thailand and ASEAN that utilizes 5G technology to enhance the quality of services provided at the station. The objective is to establish a 5G network that covers the entire Krung Thep Aphiwat Central Terminal Station area, in order to support the usage of various IoT devices within the station and create a positive user experience for service users. This project has received significant support from both the public and private sectors. The Krung Thep Aphiwat Central Terminal Station serves as a prototype smart station, demonstrating Thailand's preparedness to enhance its transportation capabilities and move towards becoming a Smart City in the future.

TrueBusiness took the lead in showcasing solutions at the Industrial IoT Solution Expo 2023, which is the largest exhibition of IoT technology and solutions for the industrial sector in Thailand. The event was organized by the Federation of Thai Industries (FTI) and took place on October 27th at Samyan Mitrtown.