TrueBusiness, a leading provider of technology and digital infrastructure in Thailand, has announced a strategic partnership with H3C, a global leader in digital solutions and ICT technologies. The collaboration aims to establish new standards for the country’s digital infrastructure through intelligent solutions in networking, cloud, and AI, driving digital transformation across Thai organizations and industries.
TrueBusiness officially shared an update on the progress of this partnership at the H3C Partner Kickoff 2026, held on 23 January 2026. During the event, the company presented key insights from its joint digital infrastructure development roadmap with H3C, along with successful real-world deployment cases. These presentations provided H3C’s ecosystem partners with a clear view of the technological direction and collaborative vision of both organizations.
TrueBusiness’s Leadership as Thailand’s #1 Digital Infrastructure Leader
Delivering comprehensive digital infrastructure across 5G, Cloud, Fiber, and end-to-end digital services.
A Strategic Transformation Roadmap toward Intelligent Network, Ecosystem Business, and Smart Operations These pillars form the foundation of TrueBusiness’s digital strategy.
As Thailand’s leading digital infrastructure provider, TrueBusiness is partnering with H3C to further strengthen next-generation digital infrastructure. TrueBusiness serves over 47 million users nationwide, covers all 77 provinces, delivers 5G network coverage to 94% of the population, and operates more than 500,000 kilometers of fiber-optic network across the country.
Combined with H3C’s deep expertise in networking, cloud, and intelligent IT infrastructure, this strategic collaboration is well positioned to accelerate digital transformation across Thai industries in every dimension.
Success Case Study: TrueBusiness and H3C Driving 5G CPE Deployment for 7-Eleven Nationwide
One of the flagship projects that clearly demonstrates the strength of this collaboration is the deployment of 5G CPE to enhance the communications infrastructure of 7-Eleven Thailand, which operates more than 13,000 stores nationwide.
Through the collaboration between TrueBusiness and H3C, this initiative plays a key role in modernizing nationwide retail network connectivity and improving operational efficiency on a scale.
Key Challenges Previously Faced
- Decentralized system management resulting in high operational costs
- Technical issue resolution requiring on-site support teams
- Network instability impacting in-store services and customer experience
H3C 5G CPE Solution Deployed by TrueBusiness
The H3C 5G CPE solution, deployed by TrueBusiness, delivers a next-generation approach to nationwide retail connectivity.
- Centralized Cloud Management
Enables centralized operations through a unified management platform, improving operational efficiency by up to 80%. - First Carrier-Grade “Dying Gasp” Feature on 5G CPE in Thailand
As the first deployment in Thailand, this feature provides immediate alerts when devices lose power, enabling proactive issue resolution and significantly reducing recovery time.
- Reduced Downtime, Enhanced SLA, and Improved Customer Experience
Issues are detected and addressed before customers are impacted, ensuring higher service continuity and business resilience.
- A New Benchmark for Intelligent Retail Connectivity
This solution serves as a proven reference model of the True–H3C collaboration, demonstrating success in upgrading retail infrastructure across the country.
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Expanding the Power of Cloud and AI toward Intelligent Enterprise Infrastructure
The collaboration between TrueBusiness and H3C extends to the development of Intelligent Cloud Connectivity for multi-branch enterprises such as retail chains, offices, factories, and logistics operations, with a focus on:
- Faster system deployment and rollout
- Reduced IT workload and operational complexity
- Centralized cloud-based management across multiple locations
- Consistent, high-quality user experience across all branches
- Template-based deployment adaptable to all business models
This approach enables businesses to scale rapidly while maintaining a stable, secure, and future-ready infrastructure that supports long-term growth.
TrueBusiness and H3C are jointly advancing toward the era of 5G-Advanced (5G-A) and AI for Everything (AI+), integrating computing, networking, data, and intelligence to accelerate:
- Smart Cities
- Digital Economy development
- Intelligent Industries
- Advanced cloud and data infrastructure
This marks a significant step in strengthening Thailand’s Thailand 4.0 capabilities and building a fully connected, intelligent digital society for the future.
TrueBusiness and H3C: Shaping Thailand’s Digital Future Together
This partnership represents another major milestone in advancing the nation’s digital infrastructure—empowering Thai businesses to move forward with confidence, supported by the most advanced and intelligent technologies available.
