TrueBusiness Unveils “Patient Centric Care at Scale” Strategy to Revolutionize Thai Public Health

Bangkok, 23 January 2026, TrueBusiness, reaffirming its preeminence as the leading integrated communication and digital solutions provider for the enterprise customers, unveils a strategy to revolutionize the Thai public health landscape in the AI era under the visionary concept of ‘Patient-Centric Care at Scale,’ which seeks to unlock healthcare and medical services from the traditional confines of clinical environments while cultivating a robust ecosystem that extends its reach to the entire Thai people with ubiquitous accessibility. By synergizing its strengths in connectivity, data intelligence, and Artificial Intelligence (AI), TrueBusiness seamlessly connects the data-driven healthcare system throughout its entire lifecycle in real-time, bridging the gap between individual daily life, home-based care, and comprehensive hospital operations. This vision is manifested through the launch of two groups of flagship intelligent health solutions, including 1) Connected Patient Care & Home Monitoring, an innovation that redefines recovery by extending the continuum of care from the hospital directly into the patient’s residence, and 2) Intelligent Hospital Operations & Analytics, which propels medical facilities toward ‘Smart Hospital’ by leveraging data intelligence and AI to optimize clinical effectiveness and streamline organizational management for sustainability. Furthermore, TrueBusiness is building on its expertise in data and AI by developing an innovative Health Scoring concept, designed to be explored and co-developed with customers across diverse use cases. The initiative aims to advance preventive healthcare and improve the long-term quality of life for people in Thailand.

Dr. Teeradet Dumrongbhalasitr, Chief Business Officer, True Corporation Plc., said “The advancement of digital technology is profoundly transforming the entire healthcare paradigm, unlocking medical care from conventional healthcare environments and embedding it seamlessly into daily routines. Recognizing this shift, TrueBusiness is leveraging its comprehensive capabilities as a leading provider of integrated communication and digital solutions to integrate connectivity, data intelligence, and AI into robust, data-driven innovations. Under the ‘Patient Centric Care at Scale’ strategy, we aim to cultivating a healthcare ecosystem that ensures widespread accessibility for the Thai people, facilitating a transition toward proactive health systems. By further advancing toward preventive healthcare, this initiative aims to support a more sustainable future for Thailand’s public health system, while elevating the national standard of living toward long-term health, quality of life, and longevity.”

Patient Centric Care at Scale: scaling the modern healthcare ecosystem for all Thais

TrueBusiness has developed a suite of data-driven solutions anchored in the principle of seamless, real-time data connectivity throughout the entire healthcare lifecycle—accessible anywhere and anytime. By expanding the healthcare ecosystem to encompass every dimension—from the individual’s daily life and home-based care to comprehensive hospital operations, these solutions have been designed to optimize both patient outcomes and experiences, as well as elevate the efficiency of the overall Thai public health system. There are two flagship categories of intelligent solutions which are

1. Connected Patient Care & Home Monitoring: A breakthrough innovation that redefines the recovery experience by seamlessly extending the continuum of care from clinical environments directly into patients’ homes and their daily lives.
   
   
• Patient Care — Empowering continuous monitoring of symptoms and vital signs without disrupting the patient’s rest or daily lifestyle. This includes Patient Care IoT solutions for home-based health monitoring, such as the Smart Mirror or Body Analyzer, which gather comprehensive health data for in-depth analysis. Additionally, the Patient Digital Twin solution enables precise, real-time surveillance and recording of vital health metrics—ranging from heart rate monitoring to fall detection.
• Home Automation — Seamlessly connecting patients with their home environment to enhance both safety and comfort. By integrating health data with various smart home sensors, the system automatically optimizes ambient temperature, humidity, and air quality to align with the patient’s physical condition, creating an optimal healing sanctuary for superior recovery.
• Telemedicine — Offering consultations with medical personnels anytime and anywhere with a seamless, continuous integration of health records. This enables physicians to provide care as effectively as if they were in a hospital, enhancing diagnostic accuracy and delivering an exceptional patient experience. Moreover, in critical emergencies, the Smart Emergency Medical Services system (Smart EMS) coordinates with Smart Ambulances to transmit vital patient data from the home directly to physicians before the vehicle even arrives at the hospital.
  
  
2. Intelligent Hospital Operations & Analytics: Elevating medical centers toward ‘Smart Hospital’ by harnessing the power of Data and AI to optimize clinical effectiveness and drive sustainable organizational management.
   
   
• Digital Assistants — Revolutionizing the patient experience with faster and more precise care through advanced digital technology. Key solutions include Avatar as Patient Assistant, a virtual representative providing health consultations and therapeutic guidance, and Doctor ASR, which leverages AI to allow physicians to engage fully with patients without the distraction of manual data entry, as well as robots designed for dedicated patient support.
• Increase Operational Efficiency — Streamlining hospital operations by integrating multi-dimensional data sources—from clinical records and internal hospital metrics to Telco Data—in compliance with data privacy regulations and high-level security standards. This integration enhances management across various facets, including seamless patient care journey from home to hospital, patient communication platforms with automated, personalized services, as well as operational systems designed to alleviate the workload of medical personnel, and AI-driven building and energy management systems for maximum efficiency.

Furthermore, TrueBusiness is leveraging its data and AI capabilities through ‘Health Scoring’, a model that integrates clinical data with behavioral and lifestyle insights to preemptive risk analysis, specifically targeting ‘The Missing Middle’—those who are asymptomatic but predisposed to illness. This enables the establishment of a robust foundation for Preventive Healthcare at Scale, transforming proactive wellness into a tangible reality for the entire population.

“With our steadfast commitment to propelling Thai healthcare into the AI era, TrueBusiness will continue to collaborate with public health sector as a strategic partner to co-create a healthcare ecosystem that seamlessly integrates care and treatment into patients’ daily lives. By harnessing the integration of connectivity, data, and AI, we unify fragmented data systems into a cohesive, patient centric infrastructure. This transformation shifts the focus toward proactive preventive care for a life of meaningful longevity, while empowering medical institutions to achieve full digital transformation, as well as alleviate the burden on medical personnel, enhance organizational growth, and fortify the sustainable competitive edge of the Thai public health sector.” Dr. Teeradet concluded.